PROFESSIONAL PROGRAMME IN VISUAL PROMOTION AND AD DESIGN

This programme has been carefully designed to offer specialised knowledge of product and advertisement visual design. It covers the essential principles of product promotional design, focusing on both the creation and visualisation aspects of ad design. Throughout the course, students will engage with various platforms of visual promotion to ensure that they are well-equipped to understand the dynamics of promotion across different sectors. In the final module, students will have the opportunity to select elective specialisations, allowing them to hone their skills and expertise in specific areas of interest.

  • FUNDAMENTALS OF MEDIA AND VISUAL DESIGN (3 MONTHS)
     Principle of product promotion
     Fundamental of perspective drawing
     Colour theory
     Fundamentals of product design
     Fundamentals of static and visual product design
     Concept of static and visual promotion


    SOFTWARE

     Photoshop
     Illustrator
     After Effects
  • 3D PRODUCT MODELLING AND ANIMATION (5 MONTHS)
    ✅ 3D product and industrial modelling
    ✅ Shading and lighting
    ✅ Texture and light baking
    ✅ Rigging for animation
    ✅ Visual effects for product presentation
    ✅ Fundamental of product display animation
    ✅ Camera movement and depth
    ✅ Fundamentals rendering (object and light)
    ✅ 2.5D projection mapping
    ✅ Fundamentals of anamorphic video


    SOFTWARE

    ✅ Blender
  • MOTION GRAPHICS AND COMPOSITING (2 MONTHS)
      Introduction to Unreal
     Product shading and texturing
     Look development
     2D motion graphics
     Compositing
    ✅ Fundamentals of Matchmove
     Advance tracking system
     3D motion graphics
     Fundamentals of marketing product visualisation
     Colour correction
     Product visual output

    SOFTWARE


     Unreal
     3DEqualizer
     After Effects
    ✅ Premiere


  • PROJECT (ANY ONE) (2 MONTHS)
     Creating static CGI advertisements with no camera motion
     Creating dynamic CGI advertisements with camera motion
     Creating dynamic CGI advertisements with camera motion and object motion
     Creating anamorphic video presentation for front and L shape screen

    SOFTWARE

      Photoshop
     Illustrator
     After Effects
     Blender
     Unreal
     3DEqualizer
     Premiere

Softwares

Frequantly Asked Questions

Explore the most frequently asked questions about ZICA ZIMA Ludhiana’s animation, VFX, filmmaking, and digital marketing courses. From demo classes, practical training, fee installment options, certifications, to placement support — these FAQs cover everything you need to know before starting your creative career with us.

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